Web Design Agency
iwebcode Transforms HEY BIM’s Online Presence to Boost Client Engagement and Showcase Expertise
Introduction
Branding & Research
iwebcode began the redesign process with extensive branding and research to ensure the new visual identity for HEY BIM resonated with their audience and reflected their mission
Key Research Insights
Target Audience
Brand Analysis
Competitor Benchmarking
Strategic Branding Goals
Clarity
Simplify visual elements to ensure immediate recognition and understanding of HEY BIM’s services.
Consistency
Modern Appeal
Develop a timeless yet innovative look that reinforces HEY BIM’s position as a leader in their field
Design
Process
Understanding HEY BIM's Mission
- Understanding HEY BIM’s Mission
- The logo needed to convey their expertise in digital solutions while remaining approachable and professional.
Concept Development
- Incorporated geometric shapes inspired by architectural elements and 3D modeling structures.
- Experimented with design elements representing connectivity and seamless processes.
Iteration & Collaboration
- Presented multiple drafts, integrating feedback to refine the design
- Ensured the final version maintained balance between aesthetic appeal and practical usability.
Strategic Branding Goals
Geometric Precision
- A clean and modern cube design symbolizing 3D modeling and connectivity.
- Intersecting lines that reflect HEY BIM's ability to seamlessly integrate complex processes.
Typography Harmony
- Use of the Jost font family for the text in the logo, ensuring consistency with the website’s sleek design.
- Its geometric nature complemented the technical feel of the logo.
Color Palette Integration
- Royal Blue for trust and stability, paired with Emerald Green to signify growth and sustainability.
- The white background provided contrast and elegance, making the logo adaptable across formats.
Final Logo Features
Challenge
Discovery &
Research
Comprehensive Stakeholder Interviews
Competitor Analysis
User Research
Font
Jost
Why Jost Was Chosen
Legibility
Visual Harmony
Brand Alignment
Font
Jost
Colors
0955FF
FFFFFF
000000
User Experience Enhancements
Contrast Optimization
Visual Flow
Solution
Streamlined Navigation
- Simplified menus with intuitive categorization for quicker access to key services.
- Integrated sticky headers and clear breadcrumb trails for seamless exploration.
Visually Dynamic Design
- Modernized the aesthetic with clean layouts, bold typography, and a consistent color scheme reflecting HEY BIM’s brand identity
- Highlighted key statistics, such as "70% time savings with HEY BIM's solutions," to immediately grab attention.
Engaging Content Strategy
- Developed user-centric content that clearly articulated the benefits of 3D scanning and BIM modeling.
- Created dedicated sections for case studies, client testimonials, and video walkthroughs of successful projects.
Enhanced Lead Generation
- Designed prominent, action-oriented buttons like "Get a Quote" and "Learn More."
- Optimized forms with fewer fields for easier submission and higher conversion rates.
Mobile-First Approach
- Implemented responsive designs to ensure top-tier performance on mobile devices.
- Tested functionality across multiple devices to eliminate usability issues.
Performance Optimization
- Improved page load speeds by compressing images and minifying code.
- Integrated SEO best practices for higher search engine rankings.
Results &
Outcomes
Engagement Metrics
- 35% increase in user engagement, as evidenced by longer session durations and higher click-through rates.
- Bounce rate reduced by 20%, showing improved user satisfaction with navigation and content.
Business Impact
- 28% growth in lead conversions within the first three months post-launch
- Inquiries from high-value clients in industries like architecture, construction, and real estate doubled.
Brand Perception
- HEY BIM’s improved online presence established them as a trusted leader in their field, with clients praising the new platform for its clarity and professional feel.
SEO Performance
- Organic traffic increased by 40%, with the site ranking on the first page for key terms such as “3D scanning services” and “BIM modeling solutions.”
Client Testimonial
Client Testimonial
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