While most early social networks were designed to be general platforms for people of diverse backgrounds to connect and formulate communities, the next step the industry took was the creation of professional or purposeful social platforms. In a way, this implied more granular design decisions, as some functionality had to be extended while other functionality was ignored. A good example of a functional social platform that was created on the intersection of art education and community is CGMA. It features social mechanics that are limited by the subject that the users are consolidated by.
Along with the purpose of bringing people together and giving them the benefits of shared information, social platforms may serve a bigger purpose. There are religious, traditional, closed communities in real life that seek the level of digital connectivity that social networks give. It is our purpose to provide them with the experience they seek while making sure there is a definitive level of security and cultural sensitivity.
The modern entertainment industry mandatorily engages spectators since the numbers of views and interactions are the main currency affecting the algorithms that help content be discovered. If you mix several mechanics of user engagement, you get an ultimate fan-creator interaction platform with limitless potential.
This is the story of the Veké app which was a one-of-the-kind attempt to unify the three popular formats of influencer interaction with fans within one app. We have designed several interesting contraptions like chat reaction boost monetization, creator presence indication, time-bound message pinning, and many more. We believe the Veké platform has arrived ahead of its time allowing us to experiment with different formats before settling on the final functionality.